RIKKITIKKITAVI is a Spanish brand created in 2010. It arises from the work experience of Teresa Novoa and Florentino Duque in very different fields. Teresa is an illustrator that has published books in Spain, France, Germany, Mexico, Argentina, Columbia, Japan, Korea and China. Floro (Florentino) has worked in many fields, but his most important project was founding the Cultural Association of New Tendencies in 2001, where he became interested in digital printing, first on paper, subsequently on cloth.
In December of 2010, they opened a store+workshop, also called RIKKITIKKITAVI, in the old center of Madrid where they sell what they make–mostly t-shirts. Teresa does all the design work, and Floro takes care of printing. The both of them spend many hours there, talking to clients and listening to their suggestions, from which emerge ideas for new t-shirts.
Teresa has spent more than 20 years illustrating stories, so she has many drawings ready to spring from the pages of her books and depart the store on someone’s t-shirt. Floro, like any good printer, has an abundance of patience. He works with a special digital printer for cloth and another digital printer for canvas and paper, always using high-density pigments that guarantee the durability of colors even if exposed to water or light.
From the start they insisted on working with well-tailored, natural fiber clothes that would not snag, come undone, lose color, nor change shape after washing. They were also concerned about how it was made: who picked the cotton, who sewed, under what kind of working conditions… This is why Teresa and Floro only work with manufacturers committed to ethical production, which are accountable and socially responsible, using means of production that are respectful to people and the environment.
They now print their designs on the best available cotton, organic cotton and bamboo fabrics. Their cut-outs and mobiles are made with cotton paper.
Teresa and Floro work side-by-side, caring lovingly over the smallest details, proving that artisans at work still deliver a high-quality product.
The name RIKKITIKKITAVI comes from the Rudyard Kipling tale, “Rikki-Tikki-Tavi”, included in the The Jungle Book (1894), about the adventures of a brave mongoose. It is the first story that Teresa ever read and has forever remained in her memories.